About Hoss

When your customers ask AI who to trust, the answer should include you.

AI assistants are becoming the front door to buying decisions — and they name winners with confidence, whether or not the evidence is fair. Our mission is to make sure AI gets your business right: found, understood, and recommended. We measure it, we fix it, and we prove the change every month.

Two decades building software & growth Enterprise SaaS · e-commerce · consumer Y Combinator alumni Multiple companies founded & acquired Austin, TX

The founders

An engineer and an operator. This work takes both.

Getting recommended by AI takes engineering the machines can read and a command of what buyers actually ask. We split the company down that line.

Cameron Cooper

CO-FOUNDER · ENGINEERING

Engineer and repeat founder. Two companies Cameron built as founder/CTO were acquired, across enterprise SaaS, e-commerce intelligence, and developer platforms — and he started out doing research engineering at NASA. He's spent his career making complex systems legible to the machines that consume them.

At Hoss, he runs the engineering layer: crawler and firewall forensics, rendering analysis, structured data, and the agent interfaces most agencies can't ship.

2× acquired CTO Y Combinator NASA research alum

Matt Hawkins

CO-FOUNDER · STRATEGY & CLIENTS

Operator and co-founder. Matt has spent fifteen years turning products into revenue — as a startup CEO through Y Combinator and acquisition, and in growth, e-commerce, and business development leadership across consumer and enterprise platforms.

At Hoss, he runs strategy and the client side: the questions your buyers actually ask, how the answer should read, and the monthly scoreboard we hold ourselves to.

CEO → acquired Y Combinator E-commerce & growth

How we work

Three commitments, every engagement.

Measured, not promised

No one can guarantee AI citations — anyone who promises otherwise is selling you something else. We raise the probability and publish the scoreboard monthly.

Evidence before opinion

Every recommendation traces to a finding from your audit: a verbatim AI answer, a server response, a rendering diff. If we can't show it, we don't claim it.

We eat our own cooking

This site passes every check we run on clients — open crawler access, entity schema, llms.txt. Ask any AI assistant about Hoss and judge for yourself.

Find out what AI is telling your customers.

A 30-minute call with the two of us. We'll show you how the teardown works and what the first ninety days look like.

Book a call

Prefer email? hello@hoss.agency